The digital-first economy is like a treadmill that keeps getting faster and faster. If you don’t keep up, you fall. The collapse of the video-rental service provider Blockbuster serves as a cautionary tale of exactly this. Blockbuster was once to movies what McDonald’s is to fast food. It was once a global empire in its field, with more than 9,000 branches internationally but is now a faded memory, having closed its remaining stores permanently in 2014.

As marketing experts, we are often asked for the best advice on practices and techniques. To help you make the most of your marketing in 2022, we created this guide to Marketing Automation.

In the guide, we share our experience, opinions, tips and suggestions based on our years of experience. We also look at key trends in marketing automation. In terms of specific functionality, we will refer to our Marketing Automation platform but even if you are not (yet!) using that, the information should still be relevant, particularly if you are using or considering using it – or considering another Marketing Automation platform.

With a highly experienced and engaged team and over 20 years’ worth of sales and marketing industry expertise, we have worked for, created, influenced and driven market leading organisations, platforms and tools. Because of this, we have helped a wide variety of clients to achieve great results using marketing automation.

We work closely with each of our clients to understand their businesses, aims, challenges and what matters to them, providing a personalised service that includes consultation, training and support.

Technology Priorities for 2022 – Part One Over the last couple of years, organisations and individuals have shown remarkable resilience and ability to adapt to unprecedented change and upheaval. Some have thrived. Many have demonstrated great ability and determination to cope with massive disruption and to rapidly transform, innovate and seek out alternative ways of

Technology Priorities for 2022 – Part Two In our last article we looked at the first 5 of our Top 10 technology priorities for 2022.  We talked about composability and how organisations who quickly adopted digital business transformation, found themselves in stronger positions to adapt, survive and in some cases very much thrive despite the

Delivering Value in 2022 What to Expect in 2022 2021 saw the start of recovery and renewed focus as well as adaption, change and growth. Despite short term cuts and postponed plans, organisations as a whole still increased their technology spend, focusing their attentions on enabling remote working and customer servicing, reducing on-premises costs and